Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice by George Christodoulides, Anastasia Stathopoulou, Martin Eisend
English | 2017 | ISBN: 3658152192 | 315 Pages | PDF | 31.4 MB


Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers.

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